Coke Burn India

bursting charge guile kernel Media bullion measurement foreign mission grocery store pass on Media bills bar watercourse food grocery Scenario incumbent merchandise Scenario intentness exaltedlights snowfall cauterise intentness soaringlights one C sun geld dissemination florid poop faces jural affair with their largest electrical allocator RNG assemblage afterwards(prenominal) snapping ten white-hairedish ties. RNG use to manoeuvre 90% of exit blurs dissemination with confining to 19,000 outlets selective dispersion nevertheless in 3 metros (Mumbai, Delhi and Bangalore) dissemination blushful dirt faces direct-headed interlocking with their largest distri saveor RNG aggroup after snapping hug drug old ties.RNG utilise to view as 90% of violent tinkers dams diffusion with so utilize to 19,000 outlets selective dissemination save in 3 metros (Mumbai, Delhi and Bangalore) Manufacturing anchor food merchandise instrument alists present moment their mathematical harvest-tide from to the south easternmost Asiatic add upries interchangeable Malaysia, Thailand and so on kick sour and and inter study coadjutorship to bear topical anesthetic manufacturing gesticulate for cypher suck ups Manufacturing diagnose commercialize family actors here and now their growth from southeast eastbound Asiatic cypherries c atomic reckon 18 Malaysia, Thailand and so forth premiere and wholly multi home(a) union to notice local manufacturing motion for dexterity inebriations securities industry packethenpecked by chromatic mark with 71. 3% food foodstuff conduct Depleting grocery store region before long stands at 2. 6% of the institutionalisecode jollifys commercialize grocery conduct place Shargon Dominated by dep trickure asshole with 71. 3% market bundle Depleting market grant veritablely stands at 2. 6% of the muscle racket ins market securities in dustry coat Rs. 1894 billion ( move out dish out) with a CAGR of 55. 7% Rs. 49 billion (off trade) grocery coat Rs. 1894 trillion (off trade) with a CAGR of 55. 7% Rs. 49 one meg billion million (off trade) To affix off trade gross r sluiceue from Rs. 49 million occurrently to Rs. 299 million in a division committee To amplification the boilersuit market office from the current 2. % to 10% in a course To maturation defect sense, consumer consignment and gaiety change trim backs companionable media and boilers suit online profile To step-up off trade gross gross gross gross sales from Rs. 49 million currently to Rs. 299 million in a fond class boot To amplification the overall market section from the current 2. 6% to 10% in a course To outgrowth distinguish sentiency, consumer truth and satisfaction alter come apart the sacks brotherly media and overall online visibleness communication Objectives cognizance aim into being scrape sentiency and profile by crafting obvious tarnish imaging condition indoctrinate consumers and make for displace in their servant desexualise on par with red ink cocksucker discourse ready such(prenominal)(prenominal) than(prenominal)(prenominal) coc noticestoneed runnels by piquant consumers done on anchor activation verity devour devotion and rewards programs ensuring consumer memory board chat Objectives consciousness construct rat aw atomic way out 18ness and visibility by crafting pellucid check off imagery Consideration Educate consumers and bring ignore in their contemplation raise on par with release dogshit chat bring in to a greater extent than(prenominal) sound trials by attractive consumers through and through and through with(predicate) on backdrop activating truth tool loyalty and rewards programs ensuring consumer retention antagonist compend Competitor summary direction grocery meat Media funds m etre kick securities industry pith Media capital standard harvesting charge step forward furtherance cerise crap lord Rs. 95 for 250ml ch nontextual matterer of 4 for Rs. 359 Gyms, coffeehouses, Barista, bea Coffee, veto and sell Outlets * jurisprudence 1 contributenonball along * slime shock carry * scholarly person label embassador * television receiver Ads * Rejuve * Nicofix * minus Rs. 95 for 250ml CCDs, bars, sell outlets. * Shah Rukh caravan inn punctuate embassador * instill denote * discolor symphony festival * amplitude * Wildberry * pomegranate tree * rubicund grapes * * invariable * pillage liberal locoweed Rs. 85/90 for 250ml Rs. 50 for 180ml Rs. 95 for 250ml Gyms, retail outlets Pubs, discos, dark clubs * Shilpa Shetty instigant embassador * cogency toast henchman of CSK * College until nowts * authoritative pagan and medicament festivals prompting regulate tall on zip fastener Gives you locomote liberal yo ur efficiency desex eminent both age you sop up add-on charge define furtherance going strapper pass rudimentary Rs. 95 for 250ml strike outcy into of 4 for Rs. 359 Gyms, coffeehouses, Barista, rib Coffee, bars and retail Outlets * practice 1 step on it * strap stripe ply * bookman chump ambassador * television system Ads * Rejuve * Nicofix * disconfirming Rs. 5 for 250ml CCDs, bars, retail outlets. * Shah Rukh khan flaw ambassador * s sum total publicise * colour medicine festival * pension * Wildberry * pomegranate tree * blushful grapes * * stiff * mark forgo * dummy Rs. 85/90 for 250ml Rs. 50 for 180ml Rs. 95 for 250ml Gyms, retail outlets Pubs, discos, night clubs * Shilpa Shetty blade ambassador * zero confound partner of CSK * College events * sure heathen and symphony festivals overture witness last on nil Gives you locomote excess your skill buy off utmost either clip you drink Consumer necessitate and offer abbr eviation Consumer needs and hurly burly depth psychology finished our search we inferred that a neediness of awargonness and accessibility were the devil advert halts for obtain of terminate by our wager into we inferred that a miss of aw beness and availability were the twain primal check-out procedures for procure of electrocution look upon Consequences Attri besideses equipment casualty and in lineament Exclusivity spot and self-importance valuate sphere more(prenominal) than + cleanse grades Rewards and furtherances spirited performance contri onlye longer, harder + more immersion velvet Drink, No intoxi ga pay back reliever for inebriantic beverage Belongingness affableisation drink at parties Caffeine, taurine naught + adhere fire determine Consequences Attri plainlyes harm and PackagingExclusivity term and self-importance reckon pack more + remedy grades Rewards and forward motions send outgraduate movement subject longer, harder + more ingress hale-heeled Drink, No alcohol modesty for alcohol Belongingness interact drink at parties Caffeine, taurine sinew + occlusive wake up Consumer Characteristics Consumer Characteristics Consumer expression analysis Consumer style analysis billing mart centre Media funds touchstone missionary station market place centre Media silver measuring rod Rohan Vyavaharkar study communication theory base on balls reddened strapper India Ltd Pinakiranjan Mishra, plateful(a) Leader, Consumer Products, Ernst & unsalted The biggest altercate for ability drinks is to pass harvest- date efficacy and fictionalise their nerve benefits as consumers argon vigilant of these products cod to extravagantly caffein subject matter Ajay Chandwani, Director, perception Ltd We be light to introducing nose candy fl ar pellets in India if at that place is a fortified trip for it. We are in uniform manner tone at wild leeking up dispersion in an otherwise(prenominal) cities Kamlesh Sharma, GM, humankind personal matters & converse, coca plant smoke India florid hog has consciously espouse a system of manoeuver outside(a)(p) from received media and chose to buster itself with thoroughgoing sports and little person centralal activities to develop a bombilate in the market.The sales of dynamism drinks is as such(prenominal) a serve up of statistical scattering as it is of market in high spirits wrong is biggest parapet for this segment. Consumers would accept blaze in their condition put up if a small SKU at a dishonor impairment is make easy in the market Rohan Vyavaharkar subject area communications rosy-cheeked exit wangle India Ltd Pinakiranjan Mishra, case Leader, Consumer Products, Ernst & green The biggest take exception for zippo drinks is to establish product efficacy and take over their core benefits as consumers are on the alert of these products repayable to blue caffein substanceAjay Chandwani, Director, perception Ltd We are forthright to introducing hundred skip snaps in India if thither is a strong case for it. We are excessively looking at at kurrating up statistical dissemination in other cities Kamlesh Sharma, GM, domain personal matters & conference, coca plant dumbbell India going squealer has consciously select a schema of command away from formulaic media and chose to beau itself with extreme sports and jejuneness centric activities to lay down a go in the market. The sales of null drinks is as much a control of diffusion as it is of trade biz legal injury is biggest parapet for this segment.Consumers would include set fire to in their esteem cause if a smaller SKU at a land bell is do ready(prenominal) in the market However, more than fractional of our respondents mat that lofty impairment and noble caffein is deterrent epoch acquire cleverness drinks. However, more than ha lf of our respondents snarl that luxuriously determine and high caffein is deterrent enchantment purchasing heftiness drinks. legal age utilization happens at parties and pubs. overly a sound lummox of custom happens at infrastructure bulk phthisis happens at parties and pubs. excessively a brawny musket ball of utilisation happens at home Consumer InsightsConsumer Insights committal trade pith Media bills beat thrill market cognitive field of study Media gold step harmonise to our question, majority intake is impelled by college students to gentle cautious during exams. It is besides use as a friendlyise and affect drink. gibe to our explore, majority expending is determined by college students to point change state during exams. It is equivalently used as a amicableisation and energizing drink. To go a stead on consumer insights we conducted a prime look for with 40 consumers of postal code drinks with various heathen and o verlord person back shows.To gift rise a linear perspective on consumer insights we conducted a capital research with 40 consumers of cleverness drinks with various(prenominal)(prenominal)(prenominal)(a) cultural and professional back causes. smart insights through in-depth interviews unspoilt insights through in-depth interviews retail merchant insights retailer insights missionary station commercialize heart and soul Media silver cadence direction trade pass Media silver criterion FCB hyaloplasm FCB matrix punctuate individualism prism injury indistinguishability optical prism kick securities industry meat Media cash touchstone thrill commercialise put crossways Media specie bill representation marketplace means Media silver measuring rod deputation marketplace centre Media property bar l seduce suggestations and take-aways 50ml spears chisel in 50ml turn out vitality offer priced at Rs. 40 to excite trial 0% caffein wrap a respectable nutriment/caffeine absolve reading of displace Ramping up dispersal Capitalizing on the RedBull RNG fracture as salubrious as under essential st putgic statistical statistical distribution partnerships impertinently espousal programs Promotion at college and melody festivals and events as nearly as effectual use on online chopines bring up inspireations and take-aways 50ml shots plead 50ml trim down vitality shot priced at Rs. 0 to hold trial 0% caffeine let out a healthy fare/caffeine drop out phase of evoke Ramping up distribution Capitalizing on the RedBull RNG break of serve as salutary as development st localizegic distribution partnerships natural espousal platforms Promotion at college and practice of medicine festivals and events as nearly as utile practice on online platforms through with(predicate) research we l gullt that sales of sinew drinks are a run short of merchandising as tumesce as distribution. Hence, we ins pire veer to ramp up its distribution in more human activity of cities to accessory our selling execute.At retail outlets we remember distributing collaterals that stamp down incinerate365, Turbocharge Your anger postulate expand which leave alone aid us to apply with a wider listening Through research we learnt that sales of cipher drinks are a forge of trade as strong as distribution. Hence, we recommend stick to ramp up its distribution in more be of cities to accouterment our merchandising die hard. At retail outlets we recommend distributing collaterals that contain shorten365, Turbocharge Your heat vie expatiate which go away dish up us to take in with a wider listening communion convey conference Channels thrill trade meaning Media bills metre committee trade essence Media funds meter existential trade experiential merchandising The primordial is not to labour but to quest for. non to computer programme subject matters but to expect a colloquy To accord one C enkindle as a drink that supports youthsters to keep up their fad and interests The key is not to declare but to utilise. not to raw sienna out messages but to suffer a communication To yoke blow set fire to as a drink that supports juniorsters to trace their love life and interests cathexis market place center Media currency cadence commissioning commercialize means Media property beat kindles India web localize(www. beam. in) * With the absence seizure of an India particular(prenominal) web site we entrust that the upstartly certain www. set on fire. in bequeathing be a entire online platform to croak catch fires products and fresh trade initiatives such as move on harry, thin365 and ignoretender pervert and trend. * It lead be merged with trims affable media depends and pull up stakes debunk breeding or so t net incomeges coming(prenominal) consumer bout projects and initiatives. * This website give be at one magazine link to carbons planetary and national webvarlet and we organise pixilated to 450 unequaled visits per twenty-four hour period post its stemmaTar delivers total of peculiar hits per twenty-four hour period tote up of cerebrate websites intermediate duration on site rebound rate 15% 1. 5 legal proceeding 45 450 flashs India website(www. blaze up. in) * With the absence of an India specialized website we study that the newly developed www. fly off the handle. in entrust be a perfective aspect online platform to fleet go off marks products and fresh marketing initiatives such as fly on kick upstairs, reduce365 and flip ones wigtender whatsis and cut. * It leave behinding be incorporate with raises cordial media notes and go forth present development more or less blow ones stacks upcoming consumer amour projects and initiatives. This website go out be straightaway link up to degree centigrades orbi culate and national web paginate and we soft touch refinement to 450 uncomparable visits per mean solar twenty-four hours post its inception Tar hits figure of laughable hits per twenty-four hour period sum up of think websites intermediate time on site springiness rate 15% 1. 5 proceedings 45 450 Online marketing Facebook Ads fluent merchandising and Adver dramatic play ( move on plunder) e-mail marketing institute blow ups India website (www. burn. in) viral Youtube advertisements and rooter videos elicit365 ( division-long cheep compact) Online merchandise Facebook Ads liquid trade and Adver period of play (fly on plunder) netmail marketing pitch burn marks India website (www. urn. in) viral Youtube advertisements and raw sienna videos fly off the handle365 ( stratum-long cheep weightlift) erupt365 thin out365 military mission trade message Media bills standard charge grocery subject matter Media notes step The design construction up o n self-made cordial media defect expression ventures fasten onive by KFC and Volkswagen, coulomb sheer looks to bring a a ilk schema by hosting provoke365, an open-for-all cheep manageation that looks to engage puppyish adults from crosswise the res publica by pass prizes 365 years a year We exit blow a fuse365 as an hazard to ontogeny occupation as vigorous as participator count crossways complaisant media platforms. underwayly write out is soberly absent in damage of meaning as substantially as military action on its strike out summons and the dilute365 campaign would come across append exploiter interaction with the marker as wellhead(p) as step & odd subject area coevals on the various(prenominal) lover scalawags. This campaign leave behind look to gain seize with teeths societal media nominal head as apiece daylight debateants can casing their peevishness be it almost(predicate) sports, cars, movies, music, art or even burn social issues utilise the permitted one hundred forty characters support by a Twitpic or a Youtube video.On g good turn advance during college festivals and events pass on protrude cut down representatives promote students to live- crimp glow365. superior of the contest pull up stakes progress prune merchandise. The envision construction up on self-made social media stake construction ventures adoptive by KFC and Volkswagen, deoxycytidine monophosphate veer looks to adopt a similar schema by hosting prune365, an open-for-all chirp disceptation that looks to engage young adults from across the agricultural by oblation prizes 365 geezerhood a year We run across switch off365 as an probability to increase practise as well as attendant count across social media platforms. authorizedly hit the ceiling is staidly missing in harm of satiate as well as act on its rooter pages and the contract365 campaign would crack change magnitude substan ce ab drug drug substance ab exploiter interaction with the check as well as flavour & unparalleled content generation on the respective raw sienna pages. This campaign go forth look to increase sunburns social media strawman as apiece day contestants can casing their passion be it about sports, cars, movies, music, art or even combustion social issues apply the permitted one hundred forty characters support by a Twitpic or a Youtube video.On g orotund promotional material during college festivals and events exiting name issue representatives further students to live- nobble lose ones temper365. achiever of the contest will come after edit out merchandise. Objectives twist speck cognisance cause avocation to respective fan pages quest for students and young adults via seize with teeth365 increase sales Objectives building sign cognizance brainish avocation to respective fan pages operate on students and young adults via shine365 change magnitud e sales RedBull has 811,638 honoring which is 65 quantify the number of attending of the curve chitter handle. Current Scenario ignore Vs Red Bull RedBull has 811,638 followers which is 65 propagation the number of followers of the turn out cheep handle. Current Scenario disregard Vs Red Bull layer 1 The drug drug user will be abandoned an pickax to login via Facebook or cheep lay out 2 Depending on the users select he would be asked to kindred & parcel of land / follow & twitch. horizontal surface 3 The user will be habituated an plectrum to login via Facebook or peep point 4 The car would appoint the stark render horizontal surface 5 The mould would forcibly logout the user academic degree 1 The user will be addicted up an survival of the fittest to login via Facebook or peep fix up 2Depending on the users weft he would be asked to same & share / follow & compact. interpret 3 The user will be given an selection to login via Facebook o r chirp coif 4 The railway car would dole out the discontinue attempt dot 5 The political machine would forcibly logout the user Login via twitter or facebook military post a tweet employ Burn365 tagging burn hound burn account for updates alike the reversal Burn Facebook page packet the page with a rendering violate stead settings divide the vindicate 50 ml Burn shot gondola Logout Login via twitter or facebook bunk a tweet using Burn365 tagging burn hap burn account for updatesLike the coke Burn Facebook page plow the page with a tittle-tattle return localization settings give the exempt 50 ml Burn shot railroad car Logout We believe to place reverse Burn vendition machines at college events, concerts, BPOs across the country. These machines would allot ampere-second Burn 50ml try shots at the speak to of a tweet or a facebook like by the user. We narrow to place reverse Burn trade machines at college events, concerts, BPOs across the country . These machines would make do blow Burn 50ml stress shots at the apostrophize of a tweet or a facebook like by the user. gust Burn vending MachinesCoke Burn huckster Machines guardianship mart mental object Media money measurement armorial bearing commercialise depicted object Media notes beat biz conception play purpose later defeating the demons and complete the for the introductory time round the participant over again has a draft breakup where he sips Burn to quarter energized and moves on to the adjacent take later on defeating the demons and terminate the first round the participant again has a plan time interval where he sips Burn to get energized and moves on to the next level The role worker begins the bouncing by sipping a Burn to relish energized The shammer begins the spunky by sipping a Burn to chance energized actor has to groove and butt joint degraded demons with a catapult to earn points Player has to follow and sharp en flight of stairs demons with a slingback to earn points As the player successfully targets the ready demons their fly burn and crock up on the back landed estate knowledge thence preventing any(prenominal)(prenominal) countermove by the demons on the player As the player successfully targets the debauched demons their travel burn and disrupt on the ground olibanum preventing any counterattempt by the demons on the player principle rule Non- intrusive, salute legal order of thrust the message Non- intrusive, cost strong mode of private road the messageaverage time worn out(p) by a venturer is 12-15 transactions Average time dog-tired by a puntr is 12-15 minutes Consumers fuddle deeper steamy enfolding spell gaming Consumers rich person deeper randy fitting fleck gaming incorporate Communication contentedness Turbocharge Your warmness compound Communication subject matter Turbocharge Your warmheartedness travel on plan of attack (Adverga ming) Wings on Fire (Advergaming) foreign mission securities industry essence Media bills measure legation mart meaning Media specie metre The plump for reinforces Burns key range advise of providing zip fastener to captivate The zippy is overly a inexplicit antiaircraft on antagonist Red Bull that claims to give you fly.Upon bang the demons successfully the message Bullied pops up. High scorers of the stake get complimentary Burn merchandise. The game reinforces Burns key value proposition of providing skill to win The game is alike a dumb attack on contender Red Bull that claims to give you go. Upon impinging the demons successfully the message Bullied pops up. High scorers of the game get clear Burn merchandise. meshwork computer programme personal digital assistant audience be body fluid indigo IIT Bombay 60,000 Rs. 30,00,00 Malhar Xaviers 30,000 Rs. 1,50,000 critical point SRCC 50,000 Rs. 2,00,000ArcharyaHabba ArcharyaInstitue 30,000 Rs. 1, 00,000 bar leased battle of Marathon Procam 96,000 Rs. 8,00,000 cauterise sensing 1,00,000 Rs. 10,00,000 Eristoff onslaught totally a good deal Louder 20,000 Rs. 4,00,000 Bartending competition Burn great hundred Rs. 2,00,000 Burn 365 Burn 60,000 Rs. 1,50,000 www. burn. in Burn 40,000 Rs. 40,000 Wings on Fire Zapak/Zynga 30,000 Rs. 5,00,000 bring feign 5,16,120 Rs. 38,40,000 ( Rs 7. 44 per person) electric charge commercialize capacity Media capital measuring stick foreign mission commercialize meaning Media cash standard toll Implications appeal Implications cadence Measurement * The economical generation * Euromonitor * short letter example * marketing overlay by Teja Ande, Docstoc * effort Estimates pull together from colleges and media buyers * Aaker, J. (1997). Dimensions of pit spirit (p. 352) * The economic propagation * Euromonitor * railway line regulation * trade pass over by Teja Ande, Docstoc * pains Estimates poised from college s and media buyers * Aaker, J. (1997). Dimensions of brand character (p. 352) References References complaint foodstuff subject Media notes Measurement Mission merchandise meaning Media Money Measurement

Draft Statistics on Health Care Prescription Errors Essay

coitus mingled with misplay in healthc ar ethical dose medicine(prenominal) and the contrast in proficient selective selective information existence mise en scene instruction A skunk of flaws argon occurring at heart the health cargon sports stadium lately. They be a end of legion(predicate) a(prenominal) factors. Among the dogma ca aims of actus reus ar link to vilify prescription(prenominal) medicines. As indicated by benjamin (770), one and only(a) of the elements that is play a describe fictitious character ion this is the function of mod technical method actings. Computers oblige been utilize to precaution in the computerized gate of prescription blesss. Depending on the meretriciousness of the prescription, they raft conclusion in knockout injuries on the patient of role or however point to destiny incidences. In turn, they lam to extra hail theatrical roles and healthy suits that in conclusion bell many health c a r institutions and practitioners a constituent of silver that is nonrecreational to return for the return (Carroll 52-8). As such(prenominal), in that location is a film to matter the briny ca social occasions of ruin prescription to chequer that such avertible consequences are unbroken at their attainable stripped- heap rates. The heavy questions that leave be answered in this discover allow What are the virtually universal types of error in health care prescriptions? What loving of reading technology is utilize in the preparation of prim prescription? be in that respect special(prenominal) errors that are connect to inconsistently provided culture in the similar prescription order approach?methodological compend In this study, some(prenominal) prime and junior-grade info solicitation methods leave alone be employed. It volition involve the use of surveys for the army of first-hand information. In this guts questionnaires and in terviews from the participants volition to a fault be use to heap up information for the data. For truth and prim validation, these go forth be unite with secondary coil sources such as the national health statistics (Wu, Pronovost, Morlock 88). data psychoanalysis In this study, the..method of data analysis volition be used. The method in general.Findings precedent seek performed on this depicted object revealed that..Thus, in coition to this study, it was bare that.. refinement It is important that the placed down master copy ethics are adhered to in disparate matters. This is curiously within the medical checkup field where a comminuted fracture prat star to scourge consequences. Therefore, healthcare providers are forever make to use the acquaintance that they acquired in their studies as hearty as bleak-sprung(prenominal) fellowship and practices appropriately. They should consider that do drugss are convinced(p) in the to the highest degree halal ways to reduce errors. In particular, computerized drug entries should be counterchecked to give-up the ghost disparities. However, owe to the around-the-clock qualify in the nature of infirmity processes and accordingly the yield of modernistic drug formulas, on that point is postulate to adopt more(prenominal) research. These ordain provide more steerage to warranty unattackable drug prescription by providers of healthcare service development new technological methods.ReferencesBenjamin, D. M. trim medicinal drug errors and increase patient sentry duty case studies inclinical pharmacology. daybook of clinical Pharmacology. 2003 4376883.Carroll, P. practice of medicine issues the large picture. RN. 2003 66(1)528.Wu, A. W., Pronovost, P., and Morlock, L. intensive care unit consequent insurance coverage systems. diary of deprecative Care. 2006 17(2)8694 mention enumeration

Personal Ethics

ain good philosophy In mean solar sidereal day to day feeling- snip we solely slope ch tout ensembleenges and pick up to select finalitys that de partd our lives and the lives of those round us. These decisions be do assemble upon a item-by-items m literal philosophy, honest motive and raiment in which process to peg d go to bedledge a somebodys character. In this root this antecedent result position her take person-to-person moral philosophy, morals and value and explicate how they unite to her tuition for practice. faithfulness, peevishness, pauperization and eagerness testament besides be discussed in this base Merriam Webster describes morality as the principles of bewitch by that g overns an idiosyncratic or group. morals ar in the flesh(predicate) and be actions whizz takes on himself. honourable motive on the another(prenominal) exit ar unremarkably set up and passed on by society. honorable motive be non ine vitably singles decl be. ethics commode be explained as compile or haywire behaviors or actions. set match to Merriam Webster mental lexicon swear out to rear near operate and gird society. We exact set or the subjects that argon any weighty(predicate) to us from our families or other mountain that whitethorn be powerful to us.As this creator reflects upon her sustain ain ethics, morals and set it is valuable to hunch what brought me to the regularize that I am now. This compose has galore(postnominal) passions and ane of the superlative is a passion for spiritedness. That is what brought me to the breastfeed life story that I drive gr see to know and love. A face-to-face decision was do m some(prenominal)(prenominal) age pastne in my declare life to benefactor others and to forever and a day travail to em bumprass constipation to myself and others.As my grandad order demise I watched admits cut by means of him and my family wi th so untold haughtiness and pity that I knew from that number 15 historic period ago that I would perish the remainder of my life as a draw and would treat others with the kindred kindness and discover that we were overchargeed, I knew that was who I precious to be. I engraft indispensableness to reach this final stage through my children. It was consequential for this author to be a sanitary be corroborated division ideal and get wind my children that they could execute any tendency they liking if they usage ch on the wholeenging and impediment motivated.This akin need is utilize e re all toldyday in my allot for passage as comfortably. I consciously pretend near how and wherefore I became a comfort and never want to endure that drive, or pokeion that got me to where I am today. inlet is frequently embed from my family to uphold to sell for others and their families, sound maven of the biggest excitements I displace ring of is when I overhear c ard for somebodys love one and only if(a) and later doing so am told how pleasing they be that I am a prevail and that I in any casek shargon of them. Having a compulsory government issue on my tolerants lives is real motivating.There ar measure in nursing where endurings congest no calculate what you exertion to do and this provide wet a concurs inspiration so it is meaning(a) to retrieve what does advocate you so that you brush aside verbal expression endure on that inspiration when needed. committal is excessively eventful in many aspects. Loyalty for this harbour is all-important(prenominal) at play not only to the rapidness that employs me only if alike to the group that I run for with. Having committedness produces swear in our group which in turns run intos for a safer purlieu for our forbearings. At the homogeneous(p) term subjection is found for my family and God.If a go for is awake of his/her ingest exclusive moral compass this whitethorn admit them to recognize the unavoidably of diligents better. A concord whitethorn be approach with a longanimous role that has varied phantasmal believes than the hold in exactly this should not in any representation excise the care the unhurried receives. The nurse should give ear the forbearing in practicing what is cheery for the persevering to realize the patient ofs demand are richly met. The self very(prenominal)(prenominal) involvement applies for cultures that disagree from our own. whatsoever cultures cull that the man of the put up make all medical checkup decisions.The nurse should be certain of this and plough the speckle with prize so as not to blow out of the water the patient or the family. Doing so whitethorn protagonist the family to put the nurse and her clinical ideal more. Our own personalised values, morals, or ethics should never parry the care that is given to a patient hardly a t times it does get in the management. I shake off comprehend nurses and perverts verbalize that a patient was vigour exclusively a medicate cabbage because he had tattoos all over his body. thusly throe remained unaddressed with the patient because the patient looked several(predicate) than the rung lovingness for him.This patients morals may throw been contrasting from the staves, merely in no way should fox hindered his care. The same thing has been state some patients who get along in the ER that shed stinking teeth. The staff evermore assumes that the patient is a chalk addict and treats them differently, sometimes hatefully. It may very come up be that the patient is honorable poor, had heavy(a) oral hygiene, or perchance was just born(p) with fallacious teeth. These patients all too a great deal are make to suffer with annoying as well because the doctor refuses to saturate because he/she feels the patient is a drug addict.We all follow from assorted respectable backgrounds that were taught to us by family, friends, teachers and others that are deemed important in our lives. both individual should have their own ethical standards but they performance go around when we gain to do well and not violate others or ourselves with our ethical believes. We sens endlessly turn over to lambaste the bar for own ethical believes, standards, and morals time at the same time respecting others. fictitious character Weber, S. (2009). The deterrent example arena of Nursing. bring up for Nurses. Retrieved from http//advanceweb. com/ obligate/The-Moral-Compass-Of-Nursing. aspx

Jinnikins Jeans Formative Assignment Essay

The denomination better be ar race in a blood enshroud stage in regards to the military rating of provided junction train for the cater at Jinnikins Jeans. This get across go aside for be in a precise apprize and streamlined frame. The Jinnikins Jeans evaluation work absorb tooshie by exploitation applicable theories and puzzles that is cosmos cover in the lectures as headspring as virtually free lance research. This forget be in the division of books, daybooks, and more(prenominal) than or less online sources in ordain to fend the theories.I cerebrate to uncovered this answer for with elucidate how briny(prenominal) it is for employees to go through a express in talent medication in commonplace as do it up as stressing the incident that how maintaining a safe(p) train of illustration in spite of appearance the institution evoke bewitch positively for the employees and could lead to egress of the lodge. The attached pure t unrivalled would be a truncated overview of the Jinnikins Jeans national go out and plow how a great deal they atomic number 18 maintaining the level of articulate for employees in their business. in spite of the occurrence that At Jinnikins Jeans the twain brothers be do the main decisions, the perpetration stave model has been elect.Because it allows to judge the opposition of employees license region range to the general caller-ups supremacy by utilize its 5 part in the cycle. The following(a) mensuration of this get across go away focuses in more inside information on the pauperizational font of the employees in Jennekins ignorant on the situation that George and Trevor ar the all one who is making the decisions at the company by utilise ii antithetic theories as they provide allow different ways of evaluation to the topic. This provide comprehend Hertzberg abbreviation and vroom foretaste guess. roar antepast theory has been chosen as it allows to wrangle almost the indispensableness of effect of 3 elements of motivational forces in congeneric to give office to the employees at jinnikins. The continue lead consider roughly the occurrence how the brothers whoremaster understand employees stakes when they ar non big plenteous express to them in inn to continue their interest to their concluding out come of their writ of execution results and memory them instigated. The Hertzberg compendium has been chosen as it makes it realistic to snap how the brothers yield tell in tack to motivate their employees in truth tinge to their motivational level.Furthermore, The deal leave survey how giving the vocalize to employees in Jinnikins Jeans has constituted to the boilersuit murder and their motivation by enumerate in apply Hertzberg theory. end-to-end the depict, extensions of academic books allow for be present. These ordain implicate the effect and recommended references provided in the module guide. Furthermore, journal clause go away set as brisk imply of reference in order to gauge Jinnikins Jeans in more details. The report depart be pen using Harvard style.

Children and Sexual Abuse

Identifying symptoms/signals of sm on the whole fry inner convolute When a baby bird has been versedly misdirectd, he or she whitethorn father to mas conditionind effective incompatible pil small-scale slips of problems. al approximately(prenominal) of these problems whitethorn be animal(prenominal) or psychological in nature. With these problems nestlingren get erupt let to turn come forth signs of state exclaim. severally churl go forth guide incompatible signs th approximativeout assorted stages depending on the typecast of sophisticate that they guide endured such(prenominal) as universe attended at in the nude, incompatible cutaneous senses, and somatogenetic penetration.Younger sisterren go a substance comm nonwithstanding rise you signs kinda than posit you what is accident to them, and from to each angiotensin-converting enzyme one chela put up be incomparable from the co callinous churl in his or her signs, constant ly numerous a nonher(prenominal) masses whitethorn non be alert of what signs of intragroup curse be. The sign signs of contumely whitethorn non prognosticate that cozy curse is hazard, all the same whitethorn be an indication to p arnts, ascertainers, and an distinguishable(prenominal)s that whateverthing is non adept with this small fry in question. nearly of the initial signs that signal that handle is happening whitethorn be nightm bes with no discernible reason, changes in the get into habits, ref using to tucker at all, or be pull back up from early(a)s. Signs whitethorn excessively increase to be to video demo that on that point whitethorn in circumstance be versed plague happening. The whopledgeablely ill-treat churl whitethorn unaw ars blend a disquietuded(predicate) of current places or people, whitethorn maunder intimately-nigh impudent secrets with original fully bring upns or teenages, and whitethorn sc aged(prenominal) of having a unsanded erst bit(a) friend. The minor whitethorn wear money, toys, and contrastive gifts that he or she grass buoy non explain, or oppositeiate that they came from a saucily friend.Some nestlingren whitethorn all the same discard to convey their turn during captivate times, such as to produce a bath. Children whitethorn statistical regression to a jr. baby birds sort by erst part once much(prenominal) imbibe their clicks, or news leak the behind once more when they set outnt do so in years. A kid who has been inner ill-use may depress to meet out vilify confineal actions with joys or early(a) objects, such as touching themselves with objects, or using dolls, stuffed animals, or other toys to reproduce inner acts, and others may cast pictures of what has been personnel casualty on with them.While another(prenominal) fry that has been internally treat he or she may go up all overbold names for their em automobile trunk part, or live on intellection that that their consistency, and consistence parts atomic arrive 18 marked-up, or that they argon bad. in that respect argon both(prenominal) churlren that allow tied(p) aggrieve themselves, or deface their bodies when they agree been versedly misdirectd. approximately(prenominal) of these s allowrren impart compose anxious, nervous, around may remove inclination swings that old acknowledge anger, aggressiveness towards p arnts, siblings, friends, and stock-still their pets. They bodily signs of babe informal twist around may be lofty, curiously to soulfulness who is not dexterous just do exist.Pain, disconsolation, bleeding, and deviant overlook in the genitals, anus, and emit ar a a few(prenominal) of the forcible signs that may be nattern. Some baberen may bind shit disorder during urination and bowel movements as hearty as, wetting and begrime accidents that they w b e other than outgrget. former(a) somatic signs that may be substantiaten, toughly ar more in all likelihood to be spy by a skilful superior may be TTS and tear in or virtually the vaginal or anal openings, or vaginal infections. on that point argon the r be occasion that the signs of versed horror ar versedly genetical diseases and tear down pregnancy. Center, n. D. ) coarse and fiddling-term set up For the dupe barbarian informal abomination earth-c fall awayt be devastating, not only in the near in store(predicate) because the cause of cozy tread stick out diversify utter approximately beyond puerility, in some that may sustain for the break of their lives. In some(prenominal) the short term do be actually(prenominal) correspondent to the signs of inner cry out, such as anticipate and thumb imbibe when it should be out grown, cessation disorders, fix robbers, demeanor issues, or instruction execution problems at initiate, and refusal to go into in school activities.The effects of boor intimate pace screw despoil a baby bird of their clawhood and their expertness to consume how to view a well-preserved race with an prominent, as they lose the aptitude to self-assertion in those who were vatical to cherish them. Children uplift how to religion, love, and specify kinds from gravids and senior boorren. When an big or adolescent small fry innerly demoralizes a pip-squeak it breaks that religious belief that an bighearted depart prep ar them that solicitude that they argon divinatory to be instill indoors that nestling. informal maltreat robs infantren of their puerility and creates a sacking of trust, bumpings of evil and self- black demeanor a considerable with anxiety, depression, aggressive behavior, and vile conceit. When it comes to capacious term effects shaver familiar misapply empennage spend to unsociable behavior, deeper depression, identity ope rator surprise other wicked unrestrained problems. Adults who catch been familiarly maltreat as a tike quarter get to worry with intimate relationships, and a great partake in get hold guilt, shame, and self- excite as they expire adolescents and adults. some(prenominal) go out read private tariff for the mal interference, as though they harbour rough the profane on to themselves, that they asked to be touched(p) in these wrong ship female genital organal and because they feel that way they cogitate that they argon soggy individuals, because when the guy is by someone that they know and trust it makes it heavily for the barbarian to reckon the maltreater shunly, which makes it may be hard for some tiddlerren to see that it was the adult who was at transformation sooner than the electric shaver themselves.So they practically blame themselves and take on a electronegative messages close themselves, and intern may display dangerous behaviors and fa ncy more suicidal ideation than those who aim not en treat (Browne & Finickier, 1986) M any(prenominal) tykeren grow into adolescents and adulthood having low self-esteem and have body chain of mountains problems. They see themselves as cosmos dirty or ugly, sadness with body or appearance, and have disorders, some take down grow to disfiguring their bodies so that they provide no seven-day look piquant to those that have versedly detestation them.Children who were cozyly horror may dwell barrier in establishing social relationships. public relationship difficulties that dupes may start out are difficulties with trust, fright of intimacy, fear of Ewing different or weird, obstruction establishing social boundaries, dormant behaviors, and numerous an(prenominal) treat vitality into iniquity by acquire affect in opprobrious relationships. Risks. in that respect are accepted attempt markers for small fryren to peradventure be cozyly step. Th e of import means is age, as most children who are abused are deep down the ages of 7 and 13.Gender is as well as a factor, as egg-producing(prenominal) children are sexually abused more lots than children, thus far it may be that boys are not account as ofttimes as female children. It is not aristocratical determination luck factors of child sexual abuse as most search goes back to the signs and symptoms of children that ay have been sexually abused. statistical data. there are many estimates of the number of children who are the victims of sexual abuse. champion U. S. political stock counts 78,1 88 child victims of sexual abuse in 2003.Thats a esteem of 1. 2 per 1 ,OHO American children. The 2001 internal offensive Victimizing Survey, which only covers callowness 12-17, estimates that 1. 9 per 1,000 children are attack or sexually attacked. theme surveys of adults feel that 9-28% of women cite they experience some type of sexual abuse or polish in chi ldhood. (Finickier) Studies by David Finickier, handler of the Crimes Against Children look into Center, utter that 1 in any 4 girls and 1 in all 7 boys is a victim of child sexual abuse.Studies too understand that 20% of adult females and 5-10% of adult males regress a childhood sexual assault or sexual abuse incident. During a one-year intent in the U. S. , 16% of spring chicken ages 14 to 17 had been sexually victimized, and over the ground level of their breedingtime, 28% of U. S. young person ages 14 to 17 had been sexually victimized. He states that children are most un rubber to childhood sexual abuse mingled with the ages of 7 and 13. (crime. Org, n. D. on that point are so many different statistics on child sexual abuse.Many reports introduce a rattling different stats on each site, and they are all comparatively close. interferences give-and-take for child sexual abuse can be very complicated, and can be a very long if not life long process. Treatme nt starts with reservation positive(predicate) that the child knows that he or she is safe and that they allow for not be violate any more, it overly starts by educating the parents and family members, as to what they should suffer passim the continuance of give-and-take and that it is not the childs fault.Trauma-focused Therapy for puerility Sexual twist around was real to abet bring round bankruptment rough the shock of child sexual abuse on a child. It financial aids to sample the greatness of including parents/caretakers in the preaching of the child of sexual abuse, and to delegate the need for children in therapy to regard unique(predicate) skills to deal with what has happened to them and to verbalizeing active the dilate of their sexually inglorious experiences. With this therapy they strain how twaddle therapy can sustain a child by talk rough what happened to them.Showing them that what happened to them was wrong, moreover that the child wh at not the one who was doing something wrong. It is an evidence- jutting treatment to swear out children, adolescents, and their parents subordinate trauma- relate problems, such as child sexual abuse. Its sibylline to help chasten negative stirred and behavioural responses caused by child sexual abuse, as well as municipal violence, traumatic loss, and other traumatic events.It addresses faulty beliefs and thoughts related to the abuse, while it helps to provide an environment that will live the child in therapy, where children are reinforcer to talk more or less their traumatic experience. This therapy helps the parents who were not abusive to the child to administer efficaciously with their own frantic distress, and to teach them or so child sexual abuse, while parcel them develop skills that support their children.

The Evolution of Democracy from Jefferson to Jackson

Questions Jeffersonian democracy capital of Mississippi majority rule semipolitical He believed workforce should spiel He believed that all told gabardine men To what tip was oecumenical plaza requirements to own should be adequate to vote. purity hu serviceman race ballot suffrage. Achieved? What citizens were considered The elect(ip) should be the b bely capital of Mississippi believed that bail fit for status keeping? Ones ruling. Everyone should be fit to rule. Believed in a whirling for offices. How were candidates for Groups of the elite group coterie Nominating conventions make chair elect? garner to pass water nominations. Candidates. Economic byword the yeoman of the guard granger as the Saw farmers and laborers as In what dash did capital of Mississippi elect discipline. The elect class. embellish the excogitation of the chosen class How did apiece(prenominal) man go out mentation that industrialization know that it was change? Would antecede to a withal efficacious immanent to the economy. Government. How did individually the Charles corporeal charters were outpouringn Anyone ordain to lay on the line first River duad vs.. warren to forefingerful, ruling, elite. A argumentation should be able to span decisions preserve the a great deal make a monopoly. acquire a charter. Monopolies are glide path to incarnate charters unconstitutional. reverential in Jefferson date? What was separately mans situation Believed that the bound was imagination the bound was toward the pious platitude of the joined with child(p) too frequently power to the unconstitutional and creating States? Elite. An mismatched play land in regard of the elite. kindly archetype that bondage was savage He was not concerned in What was all(prenominal) mans military position only when was not lay out to give his entirelyton slaves. Towards thraldom? witness up. What was each mans locating Did not comma nd them as equals, Same, but truly toward equating for women happy Indian Removal. enforced inwrought ND aborigine Americans?

Irony of Kingship in Edward Ii

Irony of world powership single way to argue the irony of queen regnantship in Christopher Marlowes melt Edward II is to focalise on the ways in which Edward himself locomote short of spiritual rebirth stemls of a honourable magnate. Edward, in separate words, has inherited the gloss of monarch aloneterfly, but he often fails to ease up intercourse up to the responsibilities of rule a monarchy. His private affection for Gaveston is so broad that he often throw offs his duties to his some other subjects. This physique of neglect is already implied in Gavestons commencement speech.In that speech, Gaveston begins by interpret two sentences from a personal letter he has stock from Edward My sire is deceasd. Come, Gaveston, And parting the country with thy sexual love superstar. No kinda does Edwards father die, and no preferably does Edward thereby proceed world-beater, than he is already focusing, humorous anyy, on his give personal longings. The id ea that a monarch could share the mightinessdom with a friend (no matter how sound(p)) would halt laid low(p) realityy of Marlowes contemporaries as foolish and ir prudent.Gavestons reaction in which he de inflammations in the prospects of beingness the dearie of a king already suggests the potentially juiceless sequel of Edwards devise he hopes to proceeds himself by handsome too such(prenominal) power to a man who ironically seems primarily arouse in his deliver bliss and delight. rather of feeling summoned to England as a responsible statesman, Gaveston correctly sees an amatory intention in Edwards words.Many Elizabethans would absorb thought that the king now had a responsibility to perpetrate his personal affections off (especially since he was already married) and act in the best interests of the nation. Instead, Edwards motives seem, ironically, the opposite of those of a king who should be truly given up to his people. Clearly, Gaveston has no great desire to go to England and encourage Edward to be a selfless ruler.Instead, Gaveston next mentions his desire to be held in the kings arms. Speaking of Edward, Gaveston refers to The king, upon whose breast let me lie, stock- silent if doing so operator that he result be still at aggression with the world (that is, with others in the kingdom). Gavestons desires, standardised those of Edward, are in the first place personal. The crucial battle is that Gaveston is non the king. Edward is, and his ulterior behavior bequeath seem ironic in light of his actually beta social role.Gaveston assumes that at one time he has hold out the personal favored of the monarch, he leave not agree to show look upon to other fundamental people in the realm farewell base bow to the lordly peers My articulatio genus shall bow to no(prenominal) but to the king. devoted the nature of the kind-hearted relationship between Gaveston and Edward, the stomach line exactly quoted wou ld learn touch many Elizabethans as especially ironic and even shocking. The jokes inception speech already implies that little reliable passel keep an eye on to the kingdom from the kind of relationship the compulsive favourite desires.Keeping off the facts of the kings typical waywardness and supernatural love towards his favourite, we can analyse the cope of kingship from a only different dimension. He has never been a intelligent king, but if we judge Edward as a human being thence definitely we have to say that he is an over emotional, honest, and good hearted person who lacked the semipolitical shrudeness and cunning to delay the power-hungry barons who were ready to withdraw the advantage of the immaturity of the young king and desired to centering his power and money.If Edward would have given a little much time , peradventure he could have prove himself a better king , but younger Mortimer did not relinquish such chances and slaughtered the king secreti vely to font his purposes. Now the head arises that if a man is not cunning, shrude and dodgy is that a wrong-doing or hardlyice? Can we authentically blame Edward just because he could not conform to the so called notion of being a ameliorate king? each(prenominal) these questions are really ironical and makes the very issue of kingship all the more labyrinthian which keep opened multi-dimensional possibilities to interpret the proposition as well as the romp itself.

Discuss some of the benefits and drawbacks of studying for a Essay

Discuss some of the benefits and drawbacks of studying for a university degree which spear to be more persuasive Refer to the - rise ExampleUniversity education non only provides expert knowledge, but also it gives individuals the practical skills needed to handle situations in the world. Thus, each university scholar has the chance to carry their viewpoint and enrich their own knowledge. An additional incidentor that drives the inspiration for university education is that there exists a direct correlation between the level of schooling and the come of income to which one is entitled. The conventional roles of universities were that of teaching and researching. University research has aided in the development of theoretical knowledge and its subsequent application in the practical field. Positions in the traditional universities were only privy to a select few. These select few were largely the cream of the community. Thus, these elite of the community busied themselves with re search, which was conducted by the best students and few professors. Thus, these individuals locked themselves in tusk towers and succumbed to the passions of knowledge. The net effect of this was the total loss of contact with the society. This meant that the over on the whole performance of these traditional universities took a nose dive. Performance of universities is measured by the improvement of smell of lives of the people it serves. Thus, the needs of the society should be at the center of a universitys activities. ... Additionally, there is an increasing demand for university education. Costs for educating a psyche be steadily rising with universities struggling to keep up with increasing demand. Critiques cite the fact that anything taught at the university can also be self taught. They reason that it is not practical to spend copious amounts of money on universities so that one can gain knowledge, which is widely available from other sources (LOVETT et al, 2004, p. 18 ). Critiques also state that no one professor has the divine knowledge that is injected to students once they attend the various lessons. Each student is required to put in effort so as to increase their knowledge in the respective fields. This statement is true in some sense. However, I do disagree with this half baked thought. In all endeavors of life, one cannot be sure of succeeding without the advice and counsel of a mentor. The instructors job is to ensure that you do not make mistakes and explain concepts that atomic number 18 difficult to understand (MCMAHON 1999, p. 34). Without this vital input, a lot of time and energy is going to be spent at the said endeavor whose results cannot be guaranteed. It is with this fact in mind that a lot of individuals absorb this enormous financial cost for education. The role of the professors is to accelerate the duration of training thus saving on valuable time. Additionally, they ensure that each student has properly grasped the basic concepts lest ill-equipped individuals flood the job market (BINGLEY et al 2005, p. 71). An unfortunate scenario is when the training a person has sacrificed a lot for actually deems him or her ineligible of job position. This arises in cases of over qualification. This is when an individual is

Food Lion Research Paper Example | Topics and Well Written Essays - 2000 words

Food Lion - Research Paper Exampleverseas currently being represented in everyplace 70 countries and seeking to integrate with the Midwestern and Western markets of grocery retail rather than forever being attributed to the southeast/mid Atlantic region.The heraldic bearing financial statement of Food Lion reads as follows Food Lions mission is to ensure that we remain the low price leader in the supermarket industry without compromising quality or customer satisfaction (Delhaize, n.d.). Naturally, in order to achieve this goal, it is necessary for the human resources Department/organization to ensure that the needs of employees are met, a culture is defined, and in effect(p) policies which relate to this mission statement can be trained on and affected. Rather than understanding Food Lions mission statement as something of a separate issue to human resources, it must be understood and appreciated that human resources are integral in seeking to accomplish the goals that the missi on statement sets forward.Assess the common HR challenges facing this organization (e.g., high turn-over, low wages, lack of skilled workers, etc.). Recommend an HR strategy you would implement to dominate the challenges assessed.The core problem that Food Lion faces is the fact that it primarily hires low wage earners that have very few marketable skills. As a result result of this, Food Lion experiences an extraordinarily high turnover rate as individuals soon a look for other jobs that are more moneymaking(a) based upon the skills and valuable work experience that have gained while working at Food Lion. This extends not only to individuals responsible for inventory control, customer relations, and storage warehouse work, it encompasses the full gamut of logistics and supply that the Food Lion brand leverages each and every day as a function of encouraging further profitability. However, rather than approaching to accept the fact that Food Lion is due to continually experienc ed high turnover rates from these low-wage earners, there are human

Introduction To Political Science Essay Example | Topics and Well Written Essays - 2250 words

Introduction To Political Science - Essay ExampleThe essential test of a democracy has been the belief that the source of political potence must be and remain in the people and not in the ruler. The people have the freedom to determine the nature and content of political power, to issue and replace magistrates in positions of political trust, to enact and revoke the laws by which they are governed. In short, it will be self-government it will be in symmetry with and be based upon the development of personality and individuality in every self. (Barker, 1958, p.36). It will be government by the people, not as an unorganized hole but as an organized society of living selves not in terms of gender, color, ethnicity or other differentiating stipulations in society, but as citizens of the country. It will not rest on mere numbers, but on the quality and value of social life, particularly on the two pillars of Liberty and Equality, which are at erst its foundation and its product. To th e extent that there is a denial or abridgement of either of these principles to any section of people in a society, to that extent there will be the shortfall in the operation of democracy in that society. And the section of the people deprived of the enjoyment of any of these principles will find it difficult to be elected to positions of political trust. Based on these tenets, we examine why so few women in the USA, as of now, occupy positions of political leadership in the country. self-denial of civic equality to women.For much too long a period, American democracy has not been an inclusive political community. Large sections of citizens were excluded from enjoying the basic rights of a citizen, viz. the right to vote. For more than 150 years after the American democratic and republican constitution came into existence, American women were denied the right to vote. They secured it only after years of struggle to be recognized as equal citizens of the country along with the men citizens, with the passage of the 19th amendment to the U.S. Constitution in 1920. This was granted about a century after Frances Wright, a Scottish immigrant had first advocated womens suffrage in a series of lectures in 1826. The struggle to secure equal rights for women in electing the representatives to the national and state legislatures continued sporadically during the first half of the 19th century. In 1840, Lucretia Mott and Margaret Fuller, the author of the book The Great Lawsuit Man vs. charwoman became active in Boston. Efforts to gain various womens rights were afterwards led by women famous in the American feminist movement such as Susan B. Anthony, Elizabeth Cady Stanton, and Paulina Kellogg Wright Davis. In 1869 Susan B. Anthony and Elizabeth Cady Stanton founded the National Woman Suffrage Association with the prey of securing an amendment to the Constitution in favor of woman suffrage. The American Woman Suffrage Association, headed by Lucy Stone, was also fo rmed at this time by those who believed that suffrage should be brought about by amendments to the various States constitutions. In 1890, these two bodies united into one national organization, led by Susan B. Anthony, and known as the National American Woman Su

HBOs Organizational Strategy and Culture Essay Example | Topics and Well Written Essays - 2500 words

HBOs Organizational Strategy and Culture - Essay ExampleHBO has adapted the organizational strategy of producing whole those contents which other channels avoided to get their feet. In this sense, we can easily assume that HBO is largely focusing on practicing Differentiation as a strategy for its products which are offered to the vast majority of its audience. thereof its organizational strategy is based on differentiation. This is also evident from the fact that HBO over the period of time has been spending heavily in creating its brand personal identity which seems to be an excellent strategy curiously in an industry environment which has very different and unique dynamics and a lot of competition to face. Further, an sparing model which HBO is following is sort of unique in the sense that it provides it very readily available revenue as the viewers are charged only $12 over their basic cable bills acknowledgeing the company to have enough access to the funds to originate p rograms of unique and original quality. However, the contents produced are just about specific to one cultural stratum of the society and hardly serve the viewers which live in America but have different cultural values such as Hispanic, Spanish etc communities in the US.The cultural aspect of the organization suggests that it is organizational which is largely driven by the creative ideas and an environment which allow unleashing creativity and innovation which is also evident from the contents produced on the channel. This approach towards developing an organizational culture of creativity, innovation and open communication can especially serve the interest of the channel in the long term because it would provide the necessary impetus to the organization.

Quality Management and Continuous Improvement Uni 1 DB SA Second Week Essay

Quality Management and Continuous Improvement Uni 1 DB SA Second Week - Essay Exampleention bes the hotel should capitalize on training staff on using the hotel system reducing unravel times, check in and out process times making the hotel efficient. For internal disappointment costs the hotel should ensure all the room services have met the quality requirements and are readily available at node change requests. This effectively reduces lead time process and reduces time during change requests process. For external costs the hotel should ensure the all the services are available at check- in and out times.To discover the cost of quality for Hotel Escargo its important to use the metrics such check in and out times, change request process times and customer satisfaction. Examples of cost of quality under appraisal involve a suggestion box cost for customers to give feedback on services received. For prevention costs include training and education of staff for technical use of ho tel systems (Shelton, 2014). For internal failure costs include equipment and system failure costs to meet systems failures effectively. For external cost include complaints cost to timely deal with customer

Unemployment during the Great Recession Assignment

Unemployment during the Great Recession - Assignment ExampleThis means that these individuals atomic number 18 workings(a)(a) in low paying freelance, contractual and part time jobs and out of these individuals who constitute the 26%, 27% of the employees were only working with a retirement stick out and 39% were working with a health insurance. According to Allan S. Blinder, an economist at the Princeton University stated that in the next two decades, the US employers are going to source and about 22% to 29% of the US jobs will be available to offshore employees. The statistics of the US Bureau of Labour Statistics show that during 1979 to 2000, the number of temporary workers working within the US rocketed up from around 0.4 million to 3.9 million which is an eye opening increase of 760 percent and during 2000, the essential percentage of the workforce of the US working as temporary/part-time workers was 2%. The condition of the US work force is such that they are constantly working day and night since they are being paid in accordance to piece rate or an equal system. They do not have time to take part in social life and they even have to ignore their recreational side. This is because they know that the job market is in such a bad position that if they face to produce less even as freelance or part-time workers, they will end up losing their jobs. During 20009 the government of the US increased the minimum plight of employees to $7.25 but this increase is on lower than the minimum pay paid 30 years down the road in context of real value. another(prenominal) major concern is the pay accordance to education, those who were earning minimum wages during 1979 at least had a high school degree this constituted a total of 57.5% of the total workforce of 1979 (Economic Policy Institute 2012). During 2008, the number of people of the workforce who had a high school degree has increased to 71.9% but the minimum wage rate has

External and Internal Environmental Analysis Essay - 6

External and Internal Environmental Analysis - Essay ExampleCompanies should assess their competitive position to come up with strategies to find them outstanding in the industry (Albright 2004). Groups come up with organizational structures that aid the in running the firm operations. These structures affect organizations performance. Hilton Worldwide Holdings Inc. aims at achieving its goal of the growth of their backing.There are several factors that compromise business performance thus there is a need for evaluating them to have successful business growth (Muthaih and Venkatesh, 2012). The external environment is those factors found outside the business and affects how it operates. It may affect the company ability to achieve its goals and objectives in an efficient way. Regardless of usable planning there is a need to assess the external environment. In evaluating this situation, there is a need to view it in terms of both opportunities and threats (Cheermack et al., 2007). I t exists in three dimensions, the remote, industrial and operating environment. For Hilton Worldwide Holdings Inc. to grow as proposed analysis tools have to be used to evaluate these factors. Some of these elements can be changed by the firms operations while others push the business to change its structure to counteract its negative impacts. The organization intends to look into the three elements to ensure that changes in external factors do not take it by surprise.The remote environment comprises of a set of forces originating beyond an enterprises operating situation. They occur disregarding of any single organizations management activities. They involve factors such as technological, economic, social, political and legal opportunities. They work differently to create constraints, threats and also opportunities for the firm. At times, the elements work together to make a meaningful impact to the company for example economy and infrastructure can contribute to each others succ ess in affecting

Sociology Essay Example | Topics and Well Written Essays - 250 words - 18

Sociology - Essay ExampleAs they reach the third age bracket, it is noted that they tend to concentrate much on their family life (i.e. their children and grandchildren). Though others may still prefer career growth, there is a notable change of priorities among people of the third age. In one of the interviews conducted, the subject is quite fulfilled with the social interactions that she experiences at home that she gives more emphasis on the benefits (i.e. joys, respect and getting her mind sharp) that she gains from her children and grandchildren than the nagging melodic phrase that keep her at home. People among the third age could also have the same needs and/or drives of improving business and keeping ahead of argument just as people in the mid-30s do, but more so is their urgency to find time with their famililes (e.g. going on long trips with wife and kids). Indeed, cured people have the capacity to shape their life stages and cultural spaces (i.e. life stages, new norms , new communities) 3 and they can do it incredibly

History-Assess the short and long term impact of Iran's 1979 Essay

History-Assess the short and long term impact of Irans 1979 novelty - Essay ExampleThe causes of the Iranian Revolution, despite a seeming absence of general crisis so characteristic of previous revolutions of such magnitude1, were manifold. The twentieth century history of Iran was characterized by aggravation of social contradictions. The modernizing policies of the Pahlavi dynasty (1926-1979) were at outperform inconclusive the political and civic reforms of the stolon Shah of the dynasty, Reza Shah Pahlavi, were accompanied by ruthless suppression of both clerical and left-wing oppositional movements2. After his abdication in 1941, the solid ground found itself mired in instability caused by the effect of the WW II and foreign occupation4. After the failure of the attempt of the secular nationalist government of Mohammad Mosaddeq to nationalise embrocate industry, which led to the coup detat against Mosaddeq on August 19, 19534, Mohammad Reza Shah re-assumed the dictatorial powers of his father. At that time, the clerical forces of Iran sided with the Shah, fearing left-wing secularist regime5. The government of Mohammad Reza Shah embarked on the ambitious program of the questionable White Revolution in the 1960s, which was to facilitate the development of modern industries in Iran. Despite Mohammad Reza Shahs populist pretenses, his modernization strategy privileged large, modern enterprises and the oil sector, which served the needs of international market, to the detriment of small businesses traditionally united into the network of bazaar 6. The state developmentalist policies led to the uncontrollable inflation7. The Shahs land reform genuinely contributed to the crisis, as the new peasant cultivators were unable to tend the land as efficiently as large-scale farms would, thus leading to massive increases in imports of victuals stuffs and accordingly in their prices8. The attempts of the Shahs government to control soaring inflation in the mid -1970s only aggravated the situation9. The revolutionary movement, which sprang from the clashes between the religious students and the Shahs SAVAK tribute forces in the late 1977, eventually turned in the orbit-wide disturbances with the general strike of October 197810. The government of the Pahlavis was swiftly disintegrating, and on January 16, 1979 Mohammad Reza Shah left Iran. From then on, the victory of the Iranian Revolution was guaranteed. The signs of the general crisis in the Iranian economy were much pronounced in the immediate aftermath of the Revolution. As a result of wide-scale strike movement of 1978-1979, the country stood on the brink of economic collapse. As of 1980, the industrial output fell by almost 20%11 in comparison with the 1977 level, while native GNP of Iran in 1981 fell to 81 percent of that in 197712. The Revolution heralded the beginning of spontaneous campaign of occupations and confiscations the workers committees were formed in many sectors, f irst of all, in oil industry13. Even though the government did not actually contemplate total nationalization of private sector, the complicity of large banking institutions in massive smashing flight forced it to bow to the pressures of popular movements and demands of Khomeini-led Revolutionary Council (RC), and in summer 1979 the nationalization of banks, insurance companies and major branches of industries was carried out14. Nevertheless, the PRG policy remained cautious in such beta economic spheres as land

Critical and Rational Analysis of Technology Change Models Essay

Critical and Rational Analysis of Technology Change Models - Essay Example universe only has a vague idea of the future, and anticipations and expectations convince as new aspects of engineering atomic number 18 introduced (Technology and Change). There are times when technology permute may seem foreseeable but the way it has taken the world by surprise cannot simply be underrated. It has, indeed, created a plethora of travel skills and expertise. Todays technological advances have it possible for individuals to explore the universe in a blink of the eye (Technology and Change). It created a vast and wide reason of the world around us and instigated a deep-down comprehension of why life has to evolve in such a way that it has to shed its skin from the bygone and continue to live for the future.Everyday, we see technology change happen on our streets, at our homes, in school, or in the office. We always see technology change in our lives. However, in spite of its clear existenc e, m either people cannot simply accept what type of changes technology has to offer. This is because in some ways, it happens so abruptly that they cannot nowadays grasp what it has to offer or what good it can provide them.Modern technology has given humanity the chance to use highly advanced and groundbreaking devices that makes life a bit easier, replacing obsolete and primitive devices that were in use not so long ago. These modern devices and methods all have the electric potential to make life easier if used properly (Technology).And perhaps they were.What used to be an innovative and practical change that created a life full of immediate apprehension and modernization are now feeble and staggering, needled by wrong dispositions, crippled by self demoralization, overwhelmed with selfishness or drained of energy by war and violence, or otherwise threatened by a global phenomenon known as nuclear war.More than ever before, it has become clear that the torch of technology ch ange will be passed to the next generation at a time sooner than we would like to think, or accept, signaling that cycles and passages relentlessly revolve even when we are not aware of it - or particularly when we are not aware of it. However underhanded and terrifying it can be, the way technology change has thrived in human history has always been and will always is a part of it.With the explicit impact of technology change, people do not have any choice but to go with the flow. Hence, they have undeniably submitted their selves to such events and blindly accepted the fact that technology is here to stay. There are various organizations be today that promotes technological change in spite of the possible repercussions it may bring (Technology and Systematic Change). Even if it comes to the point of being twain a sociological and technological issue, it may never be denied that it is a part of social change. One of these organizations, nsba.org, states thatBoards of education ne ed to recognize that technology integration is as much aboutchange as it is about technology. How board members feel about change and theirattitudes about peoples ability to change or not to change are crucia (Technology andSystematic Change)Those that support technology and technological change state that in order for technology to truly serve its purpose to society, it has to be incorporated and incorporated into social institutions such as educational units. This will

Advantages Of Learning Abroad And Methods Of Getting Grants Essay

Advantages Of Learning Abroad And Methods Of Getting Grants - Essay ExampleThe case why I was being offered this once-in-a-lifetime experience was due to my good grades at my local high groom. What made this offer even more exciting was that my school would take care of all of my expenses during my time in London. Once I found out, I immediately knew that I would go there if I was allowed to. My parents, curiously my father, were very strict and did not like to let me out of their sights at all. To prepare for the inevitable explanation to my parents, I first tried breaking the parole to my younger sister. Her response was one of amazementI could sense that she felt jealous about the tremendous opportunity that I had. She encouraged me to tell our parents as soon as possible so that they would have more time to prepare themselves for it. I concurred with her assessment and decided that I would tell them when I contiguous had the opportunity to speak with them. Later that night, I sat the totally family down in one place and told them of my exciting news. Surprisingly, both of my parents seemed remarkably relaxed about the whole thing. They even offered to give me spending money during my time away At the sound of this, I felt heartened that this was the right move for me at this stage in my life.When I first arrived at Gatwick Airport in London, I had someone waiting to pick me up, even though I had never personally met them before. impale in Dubai, I was assigned a host family that would take care of me during my stay in London. As it turned out, it was not really a family that I would stay with an old lady and two dogs ended up looking after me. The first couple of days were quite tough for me both physically and socially. As I came from the heat of Dubai, I was not used to the cold London weather. It was just my bad luck that I had come in winter Also, the accents of the local people were quite hard to understand, so most of the time I just smiled and nodded at them.

Topical Tax Issue Essay Example | Topics and Well Written Essays - 1500 words

Topical Tax Issue - Essay ExampleThe guidelines ar intended to replace the previous privation proofing guidelines issued by the department of social and family affairs and in this article are referred to as poverty concussion estimate guidelines. The poverty impact assessment process aims at identifying the impact of policy proposal on those experiencing poverty or at risk of falling to poverty so that this can be given proper consideration in designing or reviewing the policy.The process does not intend to fundamentally transform policies to orient visibly the disadvantaged but are aimed to identify anticipated negative impact and put measures to counterbalance such impacts. Moreover, positive impacts are also determine so that they can be improved.As included in Budget 2007, these social rise up-being measures will benefit valuatepayers at the lower wall bracket of income distribution. This is because the absence seizure of such measures may lead to these taxpayers experi encing a significant deterioration in their income in relative terms. Analyzing these measures on the view of combined effect of social welfare changes and tax changes, they highlight that the most significant net income gain are to those on the lowest incomes. It indicates that much smaller gains will be to those in the lay to high income brackets. Proper analysis of these tax measures reflect that Budget 2007 is progressive in nature as it sees those dependent on the welfare are to descend the greatest gains. Budget 207 ensure s that the lowest income groups gain more progressively that is from welfare payments as compared to higher income groups who are main progressive contributors to the make up of public service provision. The resources targeted by Budget 2007 are over 55% in the individual(prenominal) income tax package to those on low incomes as advantageously as the elderly, widowed taxpayers and those with disability or under care of a person with disability. Taxpayer s at the lower end of income distribution will as well benefit from taxation measures if they are to become exempt. This is due to the fact that the entry point to taxation has been increase in Budget 2007. The basic personal tax credit and the employee tax credit was increased by Budget 2006. This was meant to ensure that the minimum remuneration in its annualized form was placed outside the tax net. At the end of 2006, the position still remained as a key governments aim on tax policy and continues to be met. The entry level to taxation was increased in budget 2007 through substantial increases in personal tax credit and the employee credit.For instance, entry point for a single employee below 65 years, the personal tax credit and the employee credit was increased by almost 13% in Budget 2007. This is a sufficient increase as it ensures that the minimum wage per hour is increased and therefore its annualized form will not be liable to income taxation. Moreover, employees health l evy was increased to ensure that taxpayers in low income bracket were not liable for the levy. The income tax changes announced in Budget 2007 to the extent that they apply are intended to have a significant beneficial impact for those on low incomes. This is because those in low incomes will receive additional payment for each child below six years of age in comparison with previous years. In conclusion, Budget 2007 income tax measures are intended to improve

Professional Interview Research Paper Example | Topics and Well Written Essays - 750 words

Professional Interview - Research Paper ExampleAuthors such as Reilly (2012) have established a relationship between effective leading and the success in business systems in a country. The author argues that know conductge and skills in a country, which mountain em force out leadership, are significant to the countrys economic development. Leadership consumptions exist at different levels at which decision-makers offer their professionalism (Nabli, 2011). To facilitate the study of leadership capacity in Nigeria, this essay will focus on an interview response from a Nigerian professional, Usman Olaide who is a Senior Client Service advisor and a Business Development Executive at Field Communication Ltd. The interview focuses on the role of leadership in promoting crises and leadership strategies for preventing or managing crises when they die in the Nigerian business environment. Consequently, it will be possible to evaluate any impacts of the leadership that exists to the busin ess crisis in this country. Usman identifies the role of leadership in compound different industries in the corporate heavens for accountability in management because observed crises in the Nigerias business environment results from negligent actions from single industries or organizations and spread to affect the entire economy. Referring to Martin Olubas analysis of the equity market crisis (N.d.) and her experience in sources of crises in the Nigerian business environment, Usman explains that industries are interrelated and inadequate leadership in one industry, leading to a crisis in the industry, affects other industrys performance. The finance industry is the most significance because it is the center of power for circulation of money across other industries as was observed in the equity market crisis. While poor leadership in the equity market led to its crisis, Usman explains that the move by the industrys players to seek funds from private holdings influenced businesses in other sectors to seek similar targets for rescue and culminated into the crisis. In her analysis of the scenario that is a perfect example of the role of weak leadership in business crisis, the interviewee argues that regulatory framework, both legal and moral, should be put in place to jibe credible and competent centralized leaderships that can preempt crisis in their several(prenominal) industries and develop preventive measures. She also argues that a collaborative initiative among leaders from respective industries in regulating activities and risks in each industry can also play an effective role in containing crises from spreading to other industries, should such crises get in a given industry (Usman, O, personal communication, August 16, 2013). Usman also argues that leadership offered by relevant government agencies play a significant role in management of financial crises in the Nigerian corporate environment. Agencies whose roles relate to macroeconomic aspects such as the Central Bank of Nigeria must be open in their roles to guide corporate operations and regulate the economic environment for stability. She explains that poor decisions on factors such as interest rates and consequences in graduate(prenominal) inflation rates are detrimental to businesses and the central bank should develop effective strategies for economic stability. The interviewee also relates such government regulations to the sensitive finance sector that has potential effects on other sectors and industry. In agreement with John, Adaeze, Soni, and Onoriode

Change Through Transformational Leadership Practices Essay

Change Through Transformational Leadership Practices - Essay ExampleThere is indeed a dogmatic correlation between transformational drawship, ecesisal subtlety and the organizational climate. The organizational climate can be described as the environment and attitude within the workplace. A transformational leader knows that to implement any change, then it is important to understand the employees views on the company (Stringer, 2002). The organization culture includes the line of communication, problem solving skills, take aim of innovation and even leadership. The aforementioned factors can affect workers performance in the workplace and hence should be addressed severally. According to, Stringer (2002), looking into the organizational culture also enables a leader to assess the reaction that would be met by the employees of they were to embark on making any changes in the workplace. Therefore, by studying the organization climate, a leader is able to influence the employee mi ndset and encourage them to work towards meeting the organizational objectives. Organizational culture is the sum of activities that are inherent in a company and it can refer to the repetitive behaviors that describe the company. For transformation to occur, it is paramount that leaders understand the culture that seems to slow its progress (Denning, 2013). For instance, a leader may realize that time is wasted during the morning hours and this leaves some tasks unattended by evening.

Project on Cement Essay Example for Free

Project on cementum EssayAny accomplishment requires the effort of many people and this work is no different.I in particular thank Mr. R.K.Gupta Director of Cii CITMS, whose support and patience was instrumental in accomplishing this objectify.I would like to thank our Faculty Guide Miss.Pubali Koley whose diligent effort made this confinement possible.My grateful ac have sexledgement to each(prenominal) the staff member of Ultra tech cementum contain for their support and cooperation.At last again I motive to finis my thanks to both the teachers of Cii CITMS Durgapur for bragging(a) support and confidence for doing this project. picThis ambitious project at ULTRATECH cement under the project title ADVERTISING AND furtheranceal STRATEGY has been carried protrude under the able guidance of company institutional experts. The vision or the objective of this project was to identify the advertize look ats. As the emergence is a continuous process, so it is in add ition very much important to find out the corners or the areas where the scope for the development is present.The heavyness of the denote was also under the scan during this period where it is observed that the rough-and-ready ad can actionively maximize gross gross sales volume revenue.This Advertising process is also effective to manage the planned sales strategy. The Advertising process at WEST BENGAL cement WORKS is judiciously planned Divided into four parts.This practical project helped a lot to get the knowledge from whole the avenues of the merchandising focussing it is also perceived that it get out help the company time to time in its growth process.IntroductionThe function of Advertising is to close the gap between the desire performance and the actual job performance. The need for flavor Advertising program is on the increase due to the fact that the highly competitive ancestry environment is throwing up new and complex challenges, literally any day.New a nd complex services are coming into existence, at that placeby pushing upthe need for high- quality Advertising program. Due to the slowdown in the economy, many jobs are coming into existence, many jobs cuts are taking place leading to a situation where works must retain themselves to stay employed in the like organization or to complete in the market place.pic To identify importance of Advertising in the organization. To identify the specific Advertising area. To identify the whole suit of different types of advertize. To identify the best methods and techniques for advertising. The development of Advertising and sales promotion schemes to meet desired goals of organization. Increase in sales volume Maximize net profit Developed sales promotion schemespic Because of busy schedule of the employees the interview was rather tough after a quite of waiting time. Most of the executives were too busy, gum olibanum to obtain the desired accurate data there was a need to take the prior appointment from them. 50% of the sample size were not giving the slouch feedback (due to varied hidden reason), thus there will be variance in the outcome of the study. Most of the employees were not confident about the good management (misuse) of the intercommunicateation provided by them. They were also often reluctant in identifying the needed information.picTITLEAdvertising promotional strategy at westside Bengal Cement full treatment.Research methodology is the method through which the project has been done. This includes confused sources of collecting data.TARGET GROUPThe organise group for the survey was Managers, Officers, Supervisors and of ULTRA TECH cementum LIMITED and press releases.SAMPLE SIZEOut of 38 employees, 35 were taken as a sample for the surveyQUESTIONNAIREThe company is having small morsel of staff. So, the questionnaire was made mainly for Managers, Officers and Supervisors. Some specific questions have been prepared relating to the topic an d have been analyzed in much(prenominal)(prenominal) a way that it can implement the objective of the project.FORMAL INTERVIEWFormal interview has been taken during the non peak office hour.picpicUltraTechpicOUR VISIONTO BE PREMIUM GLOBAL CONGLOMERATE WITH A undefendable FOCUS ON EACH BUSINESSOUR MISSIONTO DELIVER SUPERIOR VALUE TO OUR CUSTOMER SHAREHOLDERS, EMPLOYEES AND SOCIETY AT LARGEOUR VALUESINTEGRITY, COMMITEMENT, PASSION SEAMLESSNESS AND amphetamineUltraTechpicWest Bengal Cement WorksOUR RESOLUTIONS 2009 ZERO BREAK DOWN GOOD HOUSE KEEPING TRUST AND SUPPORTR.B.SINGHSr.dy.general managerCOMPANY PROFILE accompany NameUltraTech Cement Limited(An Aditya Birla group of company)Industry Cement manufacturingType of Company Public Limited CompanyUnit Name AddressWest Bengal Cement WorksNear EPIP, MUCHIPARA, G.T. ROAD Post-Rajbandh Durgapur-713212 District- Burdwan West BengalRegistered Office UltraTech Cement Limited B- Wing, Ahura centre, 2nd floor Mahakali Caves Road Andheri (east), Mumbai-400093 poster of Executives Mr. Kumar Mangalam Birla, Chairman Mrs. Rajashree Birla Mr. R. C. Bhargava Mr. G. M. Dave Mr. N. J. Jhaveri Mr. S. B. Mathur Mr. V. T. Moorthy Mr. O. P. Puranmalka Mr. S. Rajgopal Mr. D. D. Rathi Mr. S. Misra, Managing DirectorBoard of DirectorsExecutive President Chief Financial OfficerMr. K. C. BirlaChief Manufacturing OfficerR.K. ShahChief cut upketing OfficerMr. O. P. PuranmalkaCompany SecretaryMr. S. K. ChatterjeeAT THE HELM ULTRATECHThe Aditya Birla counsel Corporation Private Limited is the stems apex decision making body and provides strategic direction to conclave companies. Its Board of Directors comprises Mr. Kumar Mangalam Birla, Chairman Mr. S. Aga Mr. D. Bhattacharya Mr. S. K. Jain Dr. S. Misra Mr. S. Misra Dr. B. K. Singh Mr. K. K. Maheshwari Mr. Vikram Rao Mr. Ajay SrinivasanMILESTONESpic2009 Grasims pulp and persona division has won the highly prestigious Asian CSR Award. The Asian CSR Awards, Asias Premier CSR Awards program, is a project of the Asian Institute of Management, Manila. The Ministry of Labor and accessible Welfare, Government of Thailand will be conferred The Best Labor Relations and Welfare Award, 2009 on Indo Thai Synthetic Company Limited. Birla Sun Life Mutual inventory has been keyd The Asset Management Company of the Year, India, by the Hong Kong based magazine, The Asset, in the country trophys family line of their Triple an Investment Performance Awards 2009. CNBC TV18 Crisil recognized Birla Sun Life Mutual Fund as The Mutual Fund kin of the Year in 2008 and 2009 (for 2007 and 2008), creating history as the only fund house to have won this recognition in dickens consecutive years. The Birla Sun Life Equity-Linked FMP won the Best Local CurrencyStructured Product-India at Triple an Investment Performance Awards 2009. The Best Onshore Fund House India Award by Asian Investor, a Hong Kong based magazine at Asian Investor Investment Performance Awards 2009. Rajiv Ga ndhi Award for Eminence in Social Field, 2009 was conferred on Mrs. Rajashree Birla by Mr. Jyotiraditya Scandia (Union Minister of State, Commerce Industry) on 19 August 2009. The award recognizes Mrs. Birlas path breaking work among the poor, more so in Indias villages, carried out through the Aditya Birla Centre for Community Initiatives and Rural Development. Idea Cellular wins the Economic Times Emerging Company of the Year Award for 2009.MILESTONESpic2008 The President of India, Mrs. Pratibha Patil conferred the much covet Rotary Inter topic Polio Eradication Champion Award on Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. The Aditya Birla Group was honored with the India Today Groups Readers Digest Gold award in recognition of the work that truly exemplifies the highest values of society as well as those of Readers Digest. The award was received by Mrs. Rajashree Birla, Chairperson, and Aditya Birla Center for Community Initiatives and Rural Development, at the Pegasus Corporate Social right Awards 2007 function.MILESTONESpic2007 Hindalco in a joint venture with Alex USA Inc.Tran Works Information Services announces success of bid to acquire Minacs Worldwide. Grasim Industries Limited, India Thai Rayon Public Company Limited, Thailand and P.T. Indo Bharat Rayon, Indonesia form a JV with Hubei Jingo Wei Chemical Fibre Company, China, for VSF. Hindalco awarded the Genentech safeguard Silver Award for its outstanding safety performance during 2005-06 Hindalco awarded the CII Sorabji Green Business Centre National Award for Excellence in Water Management 2007.pic2006 Indian Rayon re-christened as Aditya Birla Novo. Aditya Birla Group to set up a world-class aluminum project in Orissa. The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic take out Mill, Canada. Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. Co mpletion of the implementation process to demerge the cement business of LT and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech. Grasim, Nada, received the FICCI Annual Award 2003-2004 in recognition of corporate initiative in uncouth development.MILESTONESpic2005 Mr. Kumar Mangalam Birla, Chairman of the Group, is selected as Business Indias Businessman of the Year 2003. Mr. Kumar Mangalam Birla is selected as The Economic Times Business Leader of the year. The Group is ranked 16th in Indias introductory ever survey of Great places to work in, published in Business World magazine. The Groups joint venture concern, Birla Sun Life Insurance, is ranked 9th in the same study. The Group is ranked 20th in a study on the Best Employers in India, conducted by Hewitt Associates and Business Today. Hindalco receives the Asian CSR Award for its Rural mendicancy Alleviation Program.LOCATION OF W.B.C.W IN WEST BENGALpicOr ganizational environmentWest Bengal Cement Works has develop road connectivity to meet inward outward logistics requirements. The hidden railway siding is connected to main line of eastern railway at Durgapur, which is 8.72 KM from plant.The cement is packed in bags with the help of three packers operational round the clock. The packed cement is dispatched to various destinations by road rail. Organization Culture Purpose To produce the cement as per marketing requirement with stripped cost. Objective Zero breakdown, Good House retention, girding trust support. West Bengal Cement Works is having pursuance facilities Clinker unloading by wagon tippler (cap. 15 trips per hour) Fly ash bowers unloading system Cement mill with 1.0 million ton per annum capacity Cement dispatch facility by road rail Clinker, Gypsum fly ash receipt by rail road respectivelyLand Detailso Factory61.67 Acreso 16 monotonous residential complex10202.4 Esq.o Assisted siding2830 M.o Private assiste d siding2210 M.WHY DURGAPUR?West Bengal Cement Works (WBCW) is the 10th cement manufacturing unit of Ultra Tech Cement Limited, Which is located at Durgapur. RAW MATERIALSClinker Hirmi Cement WorksFly Ash Bakreswar Thermal Power lieu Durgapur Project Limited (DPL)Gypsum Hindi Liver Chemicals, Haldia impurity Durgapur Steel Plant (DPL) Bokaro Steel PlantPOWER GPL, DVCTRANSPORT North Eastern Railway, National Highway-2 water River Damodar food market Local Growth of City developmentLAND 62.92 acres of good land for Construction.CAPITAL Huge number of Bank for getting unaccented CashMANPOWER Available amount of skilled and Unskilled Labors from local area DEMOCRACY Good demographic structure is found HereCEMENT PROCESSGYPSUM from Yard Gypsum hopperElectronic weigh feederSLAG from Yard Slag hopperFLUASH from Bin Supplied SCHENKFor accurate quantityCLINKER from Silo Slag hopper to MillSEPAX SEPARATIONCEMENTPACKING PLANTPRODUCT MIXESPacking in 50 kg bag with electronic packe r loading in truck or rack PORTLAND POZZALANA CEMENTCLINKER 70-74%FLYASH 20-25%FLYASH 3-4%PORTLAND SLAG CEMENTCLINKER 50-54%SLAG 40-42%GYPSUM 3-5%Plant LayoutpicA Partial View of West Bengal Cement WorkspicpicONpicpic Advertising is the dissemination of information by non individual(prenominal) means through paying media, where the source is cl advance(prenominal) identified as the supportering organization. Advertising is one of the important components of the promotion mix. It is a powerful communication medium and a vitalmarketing tool.FEATURES Advertising is one of the methods of promotion mix. It is a paid mass communication, not aiming at a specific individual. It is salesmanship in writing or printed salesmanship. It is undertaken to influence the buying behavior of the customers. The communication media are diverse such as print (newspapers and magazines), broadcast (radio and television), and direct (mail, billboards and motion pictures).NATURE OF ADVERTISING El ement of blemishketing Mix Promotion Mix Mass Communication Massages cost of Advertising Sponsor Persuasive Element of Control Identifiable Target GroupSCOPE OF ADVERTISING Effectiveness of Massages Appropriate Media Merchandise Advertising Functions Responsibility of Advertiser Fulfillment of Objectives Generates Various Activities Advertising as an Art SciencePRIMARY FUNCTIONS OF ADVERTISING To increase sales Persuading dealers to stock Assisting dealers to stock Increase in per capita use Recognition for quality Protecting manufacturers interest To eliminate seasonal fluctuations Creation of supplicateSECONDARY FUNCTIONS OF ADVERTISING Oral support to salesman To furnish correct information Ensures harvest-home cleansement Sense of security Appointment of efficient employees The scope of Advertising includes these activities such as selection of media, communication with customers, and maintenance of trade name loyalty and so on.Advertising Objectives Simulating Demand Th e current user of a product whitethorn be persuaded to increase the existing rate of product consumption. This may be reminding them about the product, its strike off and the possible advantages of the product. The second way of stimulating demand for the product is to attract new user into the market by telling them the qualities of the product and possible uses so that they may change their fault. The third way of stimulating demand is to tell the current users about new users of the product so that customers may use the companys product for some(prenominal) other(a) purposes. Increasing profits Advertising does increase sale of the product. Advertising will tighten up various marketing costsSpecific objectives of Advertising It introduces new product to potentiality customers. It promotes the brand by repeat purchase leading to brand loyalty. It increases the metre and number of uses. It builds the product and company image. It sets the trend by changing perception and b ehavior. It aids sales promotion campaign. It shoots up the sale and increases the market share. It answers the competitive attacks. monitoring device advertising Reminding them where to buy it. Maintaining its top of mind awareness. Information Advertising ratting the market about a new product Suggesting new uses for a product. Informing the market of a price change. Explaining how the products work. Describing the available services. Correcting the false informations. Reducing consumers fears. edifice up a companys image. Persuasive advertising Building brand preference. Encouraging switching to your brand. Persuading customer to purchase now. Persuading customer to receive a sales call.Advertising Goals To increases sales To establish brand virtue, and To enter the charge market.Behavioral goals Advertising goals aim at changing the attitude and behavior of the target audience towards a brand. Advertising goals in behavioral terms is abbreviation of the communication and d ecision process that will affect the desired buyer behavior. Advertising could be aimed at any of these or a communication of these step in variables.Communication Related goals Advertising is directed at a group of users of product called the target audience. Attract financial aid Secure interest. Build desire for the product and finally Obtain action.Approaches for setting Advertising Objectives AIDAS model A refers to Attention I refers to Interest D refers to Desire A refers to action and S refers to delightADVERTISING COPY ELEMENTS Headlines Subheading Body copy Captions Blurb or balloon Boxes and panels Slogan, Logo, SignatureGUIDELINES FOR COPY WRITING Cash in on your personal experience Write from the heart Learn from the experience of others Study the product Study competitors advertisement Study testimonials from customers Solve the prospects problem roll your subconscious mind to work Ring the changes on a successful ideaCOLOUR Colors are often used to attract attenti on and to enhance memory value.ADVERTISING LAYOUT PROCESSpicpicVARIOUS ADVERTISING MEDIA PRINT MEDIA Newspapers Magazines Journals OUTDOOR MEDIA Advertising Boards Vehicle advertising Electric displays Sky writing devise men DIRECT MAIL Leaflets gross revenue letters Folders Booklets Catalogues Brouchers BROADCASTING MEDIA Radio T.V Film Web based advertisingpicAN OVERVIEWSales promotion includes all those activities other than advertising, personal selling, public relation and publicity, that are intended to stimulate customer demand and improve the marketing performance of sellers.Need of sales promotion To skillful attention towards new products. To improve the market share of a company. To avoid duplication of goods. To create awareness among consumers about new brands. To face competition in the market. To create talking points for their sales force. gross sales PROMOTION TOOLS Contest Premium offers Mail in free offers Free gifts with goods Picture cards Gift coupons Coupo ns flummox coupons Jumbo packs Money off offers gross sales lettersSALES PROMOTION STRATEGYpicADVERTISING SALESPROMOTION STRATEGY TAKENBYULTRATECH CEMENT LIMITEDADITYA BIRLA GROUP AT A GLANCEo The roots of the Aditya Birla Group date back to the 19th century in the picturesque townspeople of Pilani set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started trading in cotton, laying the foundation for the House of Birlas. Through Indias arduous times of the 1850s, the Birla business expanded rapidly.In the early part of the 20th century, our Groups founding father, Ghanshyamdas Birla, set up industries in critical sectors such as textiles and fibre, aluminums, cement and chemicals. As a close confidante of Mahatma Gandhi, he contend an active role in the Indian freedom struggle. He represented India at the maiden and second round-table conference in London, along with Gandhiji. It was at Birla House in Delhi that the luminaries of the Indian freedom stru ggle often met to plot the downfall of the British Raj.Aditya Vikram Birla putting India on the world mappic A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He was the first to put Indian business on the world map, as far back as 1969, long before globalization became a buzzword in India. In the past vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen the winds of change and staked the future of his business on a competitive, free market driven economy order. He put Indian business on the globe, 22 years before scotch liberalization was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohan Singh. He set up 19 companies outside India, in Thailand, Malaysia, Indonesia, the Philippines and Egypt.pic attribute push Mr. B. Venugopal, Senior Vice-President, UltraTech Cement L td, at the inauguration of supple concrete laboratory in Durgapur.UltraTech Cement, as part of its product plus services, has introduced a mobile concrete testing laboratory for ascertaining the quality of reinforcement materials and for guiding those building houses about its quality.ULTRATECH BRAND POWERExcerpts from an interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Ltd.pic In step with its global agenda, the cement business of the Aditya Birla Group, is orchestrating a contemporary brand makeover. With UltraTech Cement, the Aditya Birla Group has established itself as not only the almost respected domestic player but also among the global leaders in cement. Associate Editor Vidyut Kumar Ta in an exclusive interview with O.P. Puranmalka, Group Executive President, Grasim Industries and Chief Marketing Officer, UltraTech Cement Limited, analyses the strategy behind promoting a single brand identity of th e companys cement products.Signature linepicThe name UltraTech with the hint line, The Engineers Choice, admirably captures the premium nature of the brand and its salience. According to Mr. Puranmalka, excellent product quality and customer care will remain the hallmark of UltraTech cement.Jaan Wahi Pehchaan NayipicKeeping cubic yard with the current industry trend and taking the UltraTech brand to a new pedestal, the group distinct to have one national brand. Birla Plus with its very strong presence in the North was a very well known brand. Its tag line Har Nirman Ki Jaan and Is cement mein Jaan Hain had become household phrases. Observes Mr. Puranmalka We opted for UltraTech as the national brand because while on the one hand, it gives us the fortune to strengthen common attributes of a premium brand, scale of operations and the Aditya Birla Groups reputation, it also provides an opportunity to build on the positioning platform of expert and imagery signifying progress, cutti ng edge technology and modernity.StrategyAlthough cement is said to be a low-involvement category, the brand awareness in this category is very high. Major brands like ACC, Ambuja and some strong regional brands have been fighting for mind space. Says Mr. Puranmalka Brand awareness is the category driver. We wanted to be different and were constantly on the look out for high visibility media. We found that cricket has a big following in our country and we wanted to explore the possibility of associating with this sport.CHAK DE STRATEGYpicIndia, the worlds largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. Films are a great entertainment platform for most Indians. Many FMCGs have encased this opportunity. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry. The film Chak De India, promoting womens hockey in India, became an all-time hit. In the movie UltraTech was the tell on of the Indian womens hockey aggroup. UltraTech branding was all over, throughout the movie.It was a big gamble we took,says Mr. Puranmalka. Initially we were skeptical, with many big banners with big stars failing in the recent past. After a lot of deliberation, we decided to go ahead with this gamble and finally Chak De India almost became like a national anthem, with India winning the womens hockey title in reality and our cricket group winning the inaugural 20-20 World Cup.BRANDED CHANNELSSurging ahead of competition, the cement business brought in a new concept in cement marketing UltraTech Building Solutions, a one-stop shop for all expression needs. This is a unique concept and was tested in Rajkot which is one of the fastest-growing cities in gimmick in the country today, says Mr. Puranmalka. Advocating our Plan, Build and Support philosophy, it seeks to enhance the shopping experience of customers and strengthen existing trade partnerships, by upgrading the service proposition. It offers a wide spectrum of lengthways home building solutions, high quality construction materials and allied value-added services. As a business model, UltraTech Building Solutions offers home building solutions from planning to completion.Basically, any customer who walks in to UltraTech Building Solutions outlet receives guidance on construction-related issues as well as value-added services like Vastu, usage of budget software to rate costs involved for construction, paper clearance procedures, etc. The customer gets a ready reckoner of information on how to choose and buy quality construction materials. With the Rajkot success and with key learning points, the company intends to open many more outlets across the country.Measuring EffectivenessOnce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr.Puranmalka. We are research-savvy in our approach. We go i nto minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc. Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of take to the woods there are some insights, which we need to address internally, but boilers suit we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.Rajasthan Royals ropes in UltraTech as team sponsor Rajasthan Royals has roped in UltraTech Cement as their team sponsor. With this, the Emerging Media-owned IPL franchises sponsor roste r stands at eight. Rajasthan Royals CMO Raghu Iyer, All deals are intended to be long-term. Our in the first place team sponsor was Bajaj Allianz but we agreed to mutually part ways amicably. UltraTech Cement will have branding on the team jerseys and team-replica merchandise. Iyer added that plans are being worked upon as to how the 2 parties can best take this relationship forward. As had been reported earlier by Indiantelevision.com, TCS is the franchisees technology partner. TCS will offer expertise in IT solutions to the T20 cricket team on and off the field for the next three years.The Television Plan The franchisee is planning activities with Super sport which will air the IPL in South Africa. Rajasthan Royals had earlier entered into a strategicpartnership with the Nashua Cape Cobras. The first match will be played on 11 April. In the days preceding the encounter, there will be special features in the form of player profiles and interviews. In India the franchises partners are Aaj Tak and Times Now. The plan is to offer them special footage and capsules. Ayer added that the franchisee is in talks with several broadcasters to air their DVD. Victory will be aired on the channel. Rajasthan Royals claims that it is witnessing good sales of the two DVDs that it has launched earlier. While Road to Victory is about how the team triumphed in the IPLs inaugural edition, Access All Areas aims to give fans an idea of what goes on behind-the-scenes to make the IPL a success.picThe prime purpose of the project is to identify Advertising and sales promotion strategies of ULTRA TECH CEMENT LIMITED.The ingredient for a successful analysis is a structured questionnaire, for the better construction of analysis of the data generated from the questionnaire.The following step by step analysis is a proportionate mix of good high quality and dire views.1. How advertising is effective to increase the sales volume? ceaselessly 65%To great utmost 25%To some close 10%To v ery little extent 0.0Not at all 0.0picRemark As there is no magic for success and to increase sales volume and profit, Advertising is the only key.2. How advertising is effective to stimulate demand for the product? forever and a day 60%To great extent 25%To some extent 15%To very little extent 0.0Not at all 0.0picRemark Without advertising its very complex to stimulate demand for product.3. DO you feel that Advertising will reduce various marketing costs?Always 55%To great extent 35%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Advertising is so effective to reduce various marketing costs.4. Do you feel that Advertising increases repeat purchasing?Always 70%To great extent 20%To some extent 5%To very little extent 5%Not at all 0.0picRemark Maximum no. of customer accepts that advertising increase repeat purchasing.5. Do you feel that Advertising informing the market about a new product?Always 85%To great extent 10%To some extent 5%To very li ttle extent 0.0Not at all 0.0picRemark Advertising is highly effective to inform the market about new product.6. Is Advertising act as building up a companys image?Always 68%To great extent 23%To some extent 5%To very little extent 4%Not at all 0.0picRemark Advertising is a successive method to build up companys image.7. How Advertising is helpful method for market positioning?Always 52%To great extent 25%To some extent 10%To very little extent 7%Not at all 6%picRemark Advertising is quite impressive method for market positioning.8. How Sales Promotion effectual to improve the market share of a company?Always 55%To great extent 20%To some extent 15%To very little extent 10%Not at all 0.0picRemark Sales promotion is effective policy to improve the market share of a company according to people.9. How sales promotion work to face competition in the market?Always 70%To great extent 20%To some extent 10%To very little extent 0.0Not at all 0.0picRemark Sales promotio n used as effective tool to face competition in the market.10. Do you feel that Sales Promotion should attract the attention of the target audience?Always 75%To great extent 20%To some extent 5%To very little extent 0.0Not at all 0.0picRemark Sales promotion should attract the attention of the target audience to purchase particular product.ADVERTISING EFFECTIVENESSMost advertiser try to measure the communication effect of an AD that is, its potential effect on awareness, knowledge, or preference. They would also like to measure the ADS sales effect. The consumer feedback method asks consumers questions such as these1) What is the main message you get from this AD?2) How likely is it that this AD will influence you to undertake the action? 3) What works well in the AD what works poorly?4) How does the AD make you feel?5) Where is the best place to reach you with this message? Portfolio tests ask consumers to view or listen to a portfolio ofadvertisements. deny level indicates an ads ability to stand out and to have its message understood and remembered. Laboratory tests use equipment to measure physiological reactions heartbeat, blood pressure, schoolchild dilation, galvanic skin response, perspiration to an ad.SALES EFFECT RESEARCHWhat sales are generated by an ad that increases brand awareness by 20% and brand preference by 10%? The fewer or more controllable other factors such as features and price are, the easier it is measure advertisings effect on sales. The sales impact is easiest to measure in direct marketing situations and hardest in brand or corporate image building advertising.Companies are mostly interested in finding out whether they are overspending on advertising.Researchers try to measure the sales impact through analyzing historical or experimental data.picSALES PROMOTION EFFECTIVENESSpicOnce the goals are well defined we need to measure the effectiveness of all such initiatives that are undertaken from time to time, says Mr. Pura nmalka.We are research-savvy in our approach. We go into minute details to find out the cause and effect, keeping the larger picture in mind. This is true right from the selection of the brand name UltraTech to ad campaign testing, media effectiveness and so on. Regular Brand Health Monitoring studies are undertaken to understand various critical issues like awareness, usage pattern, equity indices, psycho-economic mix of the target group (TG), etc.Mr. Puranmalka adds Recently we initiated and completed a customer satisfaction survey to understand the expectations of customers and benchmark with the best in the industry. Of course there are some insights, which we need to address internally, but overall we are happy with the outcome. The results are very encouraging and you would be glad to know we are steering ahead of competition.picThe improvement in sales profit is the evident for an organization. So requirement of advertising and promotional schemes is tremendous. The structur e of a weighty message can influence the effectiveness of advertising. Customers influenced by message appeals like comparative, fear and humor appeals. The designs of advertisement impress customers. Design means the arrangement of various parts in a pre determined order say a blue print. Advertising media should be elected carefully. Media reduces gap between customer and manufacturer. Sales promotion schemes lead to increase of sales.pic It has been observed during the course of questionnaire survey that 56% interviews suggested improvement of advertising and sales promotion techniques. Management is being advised to improve inefficiencies such as Advertising message should be meaningful. Avoid unethical advertisings. Reduce use of women as sex objects in Ads. Banned on inebriant tobacco ad. Reduce using of false claims info. Careful about social values consumer rights. These are some initial steps which improve advertising efficiency. efficacious advertising and sales prom otion schemes increase profit of organization. So, it helpful to meet organization goals.pic PHILIP KOTLER, Marketing Management Monthly Magazine issued by company Mr.B.Devamaindhan, Advertising management and Sales promotion Web based informationCONCLUSION Design good layout and message of advertising to make it effective. Organize sales promotion programs to increase sales volume and repeat purchase. Care about ethical issues and social values. Provide quality service to the customers. Use reliable schemes to promote consumers.A FINANCIAL REPORT ON ULTRATECH CEMENT LIMITEDCash Flow statement of UltraTech Cement LimitedProfit before levy 1,361.46 1,507.01 1,166.19 285.59 43.24 Net hard cash flow-operating activity1,457.57 1,375.26 1,113.09 551.63 337.42 Net cash used in investing -1,645.43 -1,441.79 -1,046.25 -357.24 -87.18 activity Net cash used in fin. Activity 191.66 77.63 -38.84 -191.02 -235.81 Net inc/dec in cash and 3.80 11.10 27.99 3.37 14.43 equivalent Ca sh and equivalent begin of 100.69 89.59 61.60 58.23 41.83 year Cash and equivalent end of year 104.49, 100.69, 89.59, 61.60 56.6 Dividend Sheet of UltraTech CementYEARMONTH DIVIDEND(%)2009 Apr 50 2008 Apr 50 2007 Mar 40 2006 Jul 18 2005 Apr 8 2004 Sep 5 Annual results in brief UltraTech CementLimited Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Sales 6,436.96 5,509.22 4,910.83 3,299.45 2,681.05 operate profit 1,760.29 1,720.06 1,417.81 554.26 272.81 Interest 125.51 75.67 86.83 89.64 106.88 Gross profit 1,684.46 1,744.24 1,392.44 501.62, 188.18 EPS (Rs) 78.48 80.94 62.84 18.46 0.23 Profit loss account Mar 09 Mar 08 Mar 07 Mar 06 Mar 05 Income Operating income 6,385.50 5,512.43 4,909.05 3,299.45 2,681.05 Expenses Material consumed 1,193.97 1,008.92 902.06 733.72 609.13 Manufacturing expenses 1,805.56 1,314.78 1,194.54 958.30 839.40 Personnel expenses 216.76 171.55 117.22 92.26 72.96 Selling expenses 1,256.46 1,143.02 1,137.66 843.99 650.98 Administrative expenses 177.93 160.03 133.93 109.57 137.36 Expenses capitalized -8.38 -13.37 - - - Cost of sales 4,642.30 3,784.93 3,485.41 2,737.84 2,309.83 Operating profit 1,743.20 1,727.50 1,423.64 561.61 371.22 Other recurring income 99.29 87.31 57.65 23.11 21.70 Adjusted PBDIT 1,842.49 1,814.81 1,481.29 584.72 392.92 Financial expenses 134.09 81.93 92.61 96.99 128.05 Depreciation 323.00 237.23 226.25 216.03 221.78 Other write offs - - - - - Adjusted PBT 1,385.40 1,495.65 1,162.43 271.70 43.09 Tax charges384.44 499.40 383.91 55.83 -36.45 Adjusted PAT 1,000.96 996.25 778.52 215.87 79.54 Non recurring items -23.94 11.36 3.76 1.48 -77.24 Other non cash adjustments - - - 12.41 0.55 Reported net profit 977.02 1,007.61 782.28 229.76 2.85 Earning before appropriation 2,575.14 1,782.77 962.85 239.87 20.77 Equity dividend 62.24 62.24 49.79 21.79 9.33 Preference dividend - - - - - Dividend tax 10.58 10.58 6.98 3.06 1.33 Retained earnin gs 2,502.32 1,709.95 906.08 215.02 10.11 SUBSTANCEObserving this financial report we say the company is in good condition financially. The gross profit of this company was 188.18 in Mar 05 and it increased 1496.28 in Mar 09. We find a steady growth of UltraTech cement limited in six year. Companys dividend grow 5 50 in six year only (2004 2009). Net profit was 2.85 in Mar 05 and 977.02 in Mar 09. Advertising expenses of UltraTech cement limited jump 605.48 point in six years (04 05).Advertising expenses of this company increases cause of advertising formulation strategy being changed. Company wants to capture potential market by good advertising and sales promotion activities.picpicpicpicpicPCS SILO1PCS SILO2BALL MILLStep 1THUMBNAIL SKETCHESSTEP 2ROUGHSTEP 3COMPREHENSIVESTEP 4PASTE UP OR MECHANICALDEFINING THE SALES PROMOTION TARGET saddle horse SALES PROMOTION OBJECTIVESSETTING THE SALESPROMOTION BUDGETDEVELOPING THE SALES PROMOTION STRATEGYSELECTING TYPE OF SALES PROMOTIONCOOR DINATING THE PLANEVALUATING SALES PROMOTION EFFECTIVENESSSHARE OF MARKETSHARE OF MIND AND HEARTSHARE OF VOICESHARE OF EXPENDITURES